Have your amazing marketing efforts left you with business overwhelm?

Here’s how to reduce some workload on yourself

When you start a business or have a lull, you tend to put superhuman efforts into your marketing. You regularly post on your socials, you blog and share knowledge, you network, and you may even do some email campaigns.

You put in all the hard yards, and you establish a thriving business.

But what happens when your marketing efforts send your business into overdrive? Your phone won’t stop ringing; your email enquiries are going off-tap, people are walking through your door – you’re in demand.

It’s a fantastic feeling that you’re so wanted, but it’s also a tad overwhelming isn’t it. How the heck are you meant to keep up?

You start to outsource parts of your business that don’t need you

Believe it or not, but you don’t need to do it all when it comes to running a soloist business. You’re a genius in your service offering (whether it be as a psychologist, a shop owner, running a network, a coach and so on) but you were never interested in becoming a jack of all trades in your business.

When you look closely at what you’re doing or trying to do, you’ll realise how many moving parts of your business you could outsource:

  • Phone answering or reception
  • Email management
  • Client onboarding
  • Customer relations
  • Bookkeeping
  • Copywriting
  • Social media management
  • Process creation
  • Automation setup
  • Paperwork completion and lodgement
  • And so much more

But I can’t afford to outsource!

If you sit down and make a list, you’ll be surprised at how much ‘love time’ work you’re doing in your business. This is a brilliant exercise I encourage you to do when you’re considering outsourcing.

Over the week, add up how much time you spend on the extra bits of your business that aren’t income generating (i.e. you’re not consulting with a patient or doing paid client work). At the end of the week, add up these totals.

You’ll be surprised how much time you’re spending. Time that isn’t paying you. Time that you’re wasting on admin that could be used for finding more clients to fill the gap.

I believe you can’t afford NOT to outsource!

Here’s a few examples of how we’ve helped our clients reduce their workload

Phone Answering:

Phone calls can take up so much of your time. You think I’ll make a quick call and voila, half an hour later you’re still gasbagging away. Or you’re with a client and can’t answer the call and then spend the rest of the day playing phone tag.

Even if you start with needing messages taken, this will stop the phone disruption during the day. We can send you an email with all the messages, and you can set a time during the day (e.g. 3-4pm daily) where you’ll return any calls that need your attention.

Process automation:

We’re big believers in, ‘if there’s a better way to do it, let’s do it’. And automation is the best for doing this. You’ll be amazed at how much time you’ll save when you automate processes. For example, did you know that when you enquire about our services, that all our follow up is automated? It’s proof it works! And there’s less workload on us.

When you sign up, everything is automated to get you into our bookkeeping system, our record tracking, our marketing systems – we don’t lift a finger. It’s saved us hours, and we’ll show you how to do similar things for your business.

Putting systems in place:

When you start having multiple clients, or your business is the type where you work with many clients on one-off jobs, it can be hard to keep track of everything. Who’s doing what and when? You don’t want to start missing important deadlines as you’ve lost track of where a client is in your process.

There are amazing project and task management tools on the market that we can help you set up. And don’t be scared of these, they are very straightforward to use! We can run training sessions with you if you want to do it yourself but need some insight first into how it all works.

So, what’s stopping you from outsourcing?

If you’ve reached the point of pure business overwhelm, congrats! It means you’re marketing is spot on, and you’ve done such an amazing job that clients are referring you to others. It’s a great place to be. But it’s time you consider outsourcing. Trust us, it’s not all that scary – we outsource parts of our business too.

Get in touch today, and we’ll see what we can help you with. If you need something we don’t offer, we belong to a network of highly-skilled virtual assistants so we’ll be able to match you up with a suitable service provider.

Book your complimentary discovery call with Off-Site Reception today!